天美传媒

Dr Rhidian Lewis and Samira Hussain from the 天美传媒鈥檚 Business School were invited by the European Foundation for Management Development (EFMD) to present in the titled 鈥極nline Impact Series: Assessing Impact 鈥� Can we do without it?鈥�.

Taking place through April and May this year, the event consisted of ten 1-hour webinars which looked at the strategic challenges of business schools.

Dr Lewis, Associate Dean Enterprise and Employability, and Samira Hussain, Senior Tutor in Law and BSIS Co-ordinator, led on the School鈥檚 approach and vision to 鈥楤usiness Development Impact鈥� and 鈥業mpact on the Image of the Region鈥� respectively.

In his presentation Dr Lewis explained how, through a stakeholder approach, the Business School is expanding its engagement with local small businesses to help in the early stages of establishment, support business growth, expand existing management capacity and strengthen decision making.

He also highlighted how the Faculty is continuing to provide general advice to small business on a range of issues through the ALPHAS project. ALPHAS is an EU funded programme which aims to support local SMEs in improving their leadership team, sequentially making the business more profitable.

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Talking about the 鈥業mpact on the Image of the Region鈥�, Samira Hussain expanded on the approach and strategies the School had taken after the findings of the Expert Panel in 2018 to improve the image of the School regionally, nationally and internationally. This included the roll out of the new sub brand and increased staff activity on social media.

The 天美传媒鈥檚 Business School was the first business school in the UK to go through the BSIS process in 2018, where they measured the impact on the world around them in 7 key areas. The School was formally presented with the BSIS award at the EFMD annual conference, which was held in Lisbon in November 2019.

Emritus Professor Michel Kalika, Director of BSIS, said: 鈥淭he 天美传媒 Business School contributed significantly to the dynamic of the ten BSIS webinars organised online as part of the 2020 BSIS Symposium.

鈥淩hidian illustrated the different areas in which the School developed, and is developing, its Business Development Impact, whilst Samira demonstrated the Image Impact, highlighting the renewed sense of identity that emerged as a result of the impact process.

鈥淭hese two testimonies attest to the relevance of the impact assessment approach and of the impact of 天美传媒 Business School on its region and communities.鈥�