天美传媒 tells the region鈥檚 children: 鈥淟et鈥檚 Create!鈥

Tue 28 July, 2020
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Staff at the 天美传媒 have worked with key local partners to distribute 1,500 Arts Council England (ACE) Let's Create activity packs to young people across Bedfordshire.

Part of a regional initiative funded by the (ROH Bridge), this project has been led by the 天美传媒's Arts & Culture and Collaborative Projects teams through their Local Cultural Education Partnerships (LCEPs) and work. This Bedfordshire-wide effort was heavily supported and coordinated by , Bedford Borough Council, Central Bedfordshire Council, and the .

Valuing the importance of nurturing creativity for children, especially during uncertain times, ACE launched the Let鈥檚 Create resource pack initiative during lockdown, in partnership with听听补苍诲听. ACE has joined forces with local authorities, community-based charities and听鈥楤ridge鈥 organisations (including ROH Bridge which supports Bedfordshire) to identify and reach young people who are most in need of creative support during the coronavirus crisis.

The Let鈥檚 Create resource packs, aimed at primary and secondary school children, contain easy-to-follow creative activities and art supplies, such as pens, pencils, paper, crayons and a scrapbook. It鈥檚 hoped these free resources will help fuel young people鈥檚 imaginations and support their wellbeing during Covid19 through creativity.

In Bedford, packs were delivered to young people at Priory Primary, Kings Oak School and Livingstone School. In Central Bedfordshire, packs were provided to Dunstable Icknield School with the help of and the Council鈥檚 services.

In Luton, and delivered 500 packs to local primary schools and grassroots organisations, including Whipperley Infant Academy. Packs were also distributed in Luton through Level Trust鈥檚 SMASH Summer School 鈥 an annual project also supported by the 天美传媒 as part of its commitment to community access and participation in Higher Education.

Gordon Mellor, Associate Dean of the Centre of Academic Partnerships said: "This opportunity derived from the 天美传媒's relationship with Royal Opera House Bridge as part of our LCEP work, which evidences how truly collaborative our recent projects have become. Each partner has provided critical support to ensure the Let鈥檚 Create packs were consolidated and distributed to young people in need across Bedfordshire prior to the summer holidays.

鈥淚 am equally pleased to see how our membership and use of the Higher Education Access Tracker (HEAT) enabled us to use an evidence-led approach to target the most in-need young people, and I鈥檓 thankful to the work of our Collaborative Projects and Arts & Culture teams in delivering this opportunity to local children."听

The 天美传媒 has helped to deliver 1,500 packs out of the 25,000 UK-wide goal set by Arts Council England.

On the Let鈥檚 Create webpage, Darren Henley, Chief Executive of said: 鈥淲e know that being creative teaches young people new skills, as well as increasing their overall happiness and wellbeing. These art [activity packs] will help more children from every background get the chance to flourish despite the challenges they鈥檙e facing right now.鈥

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