天美传媒

Emily Mead, a third year Sports Development and Management student at the Bedford campus, was invited along to thumping 5-0 win over in the Skrill Premier (the fifth tier of English football) last Tuesday (25 February).

Emily was presented with her opportunity as part of the 天美传媒鈥檚 partnership with Luton

Shadowing the club鈥檚 Press Officer, Andrew Barringer, Emily gained an insight into the varying roles Andrew and his team undertake pre-match 鈥� ranging from how the team news is distributed via Luton鈥檚 website and social media channels to a briefing on interview requests Andrew received from the attending media.

Watching the Hatters鈥� victory against Wrexham from the Kenilworth Road Press Box, Emily felt she learned a great deal from the experience.

鈥淭he enterprising and entrepreneurship module I am currently undertaking requires my team to target a company and discover the methods in which they communicate with their clientele 鈥� and how this can be improved,鈥� said Emily, who lives in nearby Harlington.

鈥淲e selected Luton Town and I was particularly interested in how the club utilises their social media channels to interact with their fans.

鈥淚t was brilliant to acquire some first-hand experience and to have a close up view of how this is done by Andrew. I was really impressed with the content on Luton鈥檚 Twitter and Facebook accounts.鈥�

The night concluded with Emily sitting in on post-match video interviews for the club鈥檚 website, conducted by Andrew with the Luton manager, John Still, and Town players, Ronnie Henry and Jake Howells.

Andrew, who鈥檚 also a lifelong fan of Luton, added: 鈥淲e hope that Emily enjoyed her behind-the-scenes look at what we do at Kenilworth Road and can use the experience to good use in her studies and beyond.

鈥淟uckily she saw the good side of the job. A 5-0 victory is a whole lot different to reacting to the aftermath of a draw or a defeat!

鈥淲e were happy to have Emily with us and we wish her well with the remainder of her studies.鈥�