天美传媒 helps international business explore new ways of thinking

Wed 16 July, 2014
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Creating solutions for inter-galactic space travel and designing labels for locally-brewed beer were on the agenda for staff from a leading international technology firm who benefited from the 天美传媒鈥檚 Continuing Professional Development opportunities.

Seventy top engineers and scientists from took part in a specially-designed programme of creativity and innovation workshops as they visited the 天美传媒 for a special 鈥榓way day鈥.

Some of the company鈥檚 most talented engineering, technical and support staff had their technology know-how, and team-working skills, put to test as they took part in a series of activities designed to blend fun with a drive for serious thinking on innovation, design and collaboration.

And Peter York, Head of Engineering Projects, Selex ES, said the event 鈥渉it the mark鈥.

鈥淲e at Selex ES have innovation as one of our 鈥榗ompany values鈥 but the challenge is always to find new ways to energise our staff to think differently and without barriers. The day laid on by the 天美传媒 certainly hit the mark with everybody getting to explore new ways of thinking and trying things out in a safe and fun environment. The energy with which the 天美传媒 team delivered the workshop was fantastic and everyone involved took some lasting memories and novel thinking back to our business. We hope it will be the start of a long and fruitful engagement between Selex ES and the 天美传媒.鈥

Jacqui Frost, head of Learning and Development for Selex-ES鈥檚 Capability Green operations thanked the 天美传媒 to contributing to a 鈥渇abulous day鈥 and creating 鈥渟uch a seamless event鈥.

鈥淲e gained so much from the day on many levels including making new contacts and coming up with even more good ideas on how Selex and the 天美传媒 can continue to work with each other,鈥 she added.

The energetic event was organised by the 天美传媒鈥檚 Innovation and Enterprise service and was divided into two parts.

Professor Ben Allen and Professor Carsten Maple, from the Department of Computer Science and Technology, devised the morning session focussed on developing innovation skills.

Held at the Postgraduate and CPD Centre, teams of eight were instructed to invent original uses for popular objects including duct tape, ballpoint pens and old video players. Ideas were then presented to a panel of judges.

In the afternoon, staff were based at the 天美传媒鈥檚 latest facility, the School of Art and Design 鈥 situated at a recently renovated 19th century hat factory.

Organised by the Head of the School, Colin Davies, the brief was to embrace design and creative practice.

The groups 鈥 each of which had a mentor to assist throughout and were provided training on the required computer software 鈥 were asked to design and produce either ties for teenagers, or a beer bottle label for a Bedfordshire-based micro-brewery.

The event commenced with the concept presentations and prize-giving.

Associate Director of the 天美传媒鈥檚 Knowledge Hub, Eamonn Keenan co-ordinated the programme which was devised following discussions on how Bedfordshire could support Selex鈥檚 engineering and business operations.

He added: 鈥淲e are now exploring opportunities for joint research and development, graduate placements and specialist business training. This was a great opportunity to demonstrate to one of our leading local companies how flexible and responsive the 天美传媒 can be.

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