ÌìÃÀ´«Ã½

Senior Lecturer in International Business

Maria received her PhD in Business Management from Middlesex ÌìÃÀ´«Ã½, London, UK. She has a Master of Arts degree in International Hotel and Restaurant Management from London Metropolitan ÌìÃÀ´«Ã½, UK, and a Bachelor of Science degree in Hospitality and Tourism, Madrid, Spain. She worked in the hotel and tourism industry in various functional areas and managerial roles before becoming an educator.

Other References

Qualifications

• PhD in Business Management, Middlesex ÌìÃÀ´«Ã½ London, UK
  Title: A study of waiters’ occupational identity and its effect on staff turnover within the context of Michelin-starred restaurants in London
• PGCert in Research Methods, ÌìÃÀ´«Ã½ of West London, UK
• MA in International Hotel and Restaurant Management, London Metropolitan ÌìÃÀ´«Ã½, UK
• BA in Tourism, Vox Tourism School, Madrid, Spain
• Certificate in Training Practice, CIPD, London, UK

Membership of Professional Bodies

• Senior Fellow of the Higher Education Academy (SFHEA)
• Qualified Teacher Learning and Skills (QTLS) Status
• Member of ICHRIE (International Council on Hotel, Restaurant, and Institutional Education)
• Member of CMBE (Certificated Management and Business Educator Chartered Association of Business School)
• Member of The Chartered Institute of Personnel and Development

Teaching Expertise

• 16 years’ experience of teaching at undergraduate and postgraduate level, covering topics such as: Tourism business, Hospitality Business Management and Digitalisation; International Business

Research Interests

• Entrepreneurial Innovation
• Digitalisation in international SMEs
• Disruptive hospitality trends that challenge traditional business models
• Develop sustainable cities and urban environment

Research projects

• Neurodiverse Students in the Hospitality and Tourism Master's Program (Savoy Educational Trust) (2023)
• Opera Software Hotel Management Program: Online Learning for ÌìÃÀ´«Ã½ Hospitality Students (Savoy Educational Trust) (2022)
• Glamping- Outdoor accommodation in UK (Savoy Educational Trust) (2021)
• Evaluating dark kitchens as a disruptive innovation relative to restaurants: Comparative and substitution performance anticipation (Marketing Trust) (2021)
• Others Consulting projects 2020-22: Swissotel Al Ghurair Dubai, Courtyard by Marriott Edinburgh, NH Hotels, Royal Lancaster Hotel, GLH Hotels Group, Clerkenwell & Islington Tour Guides, CoSeed Crowdfunding, Spanish British Society, and the Spanish Tourism Office.

Previous Roles

• Hospitality Training Consultant, London hotel groups (IHG, Melia and Ramada)
• Various Hospitality and Tourism Management positions, Top global groups (IHG, Melia, Julia Tour Operator)

Research Publications

2024

• Marvi, R., Foroudi, P. and Jerez-Jerez, M. J. (2023). A bibliometric review of customer engagement in the international domain: Reviewing the Past and the Present. Corporate Reputation Review

2022

• Jerez-Jerez, M. J., Melewar, T. C. and Foroudi, P. (2022) A mixed-methods investigation of work identity in waiting staff, and its impact on turnover intention. Journal of Quality Assurance in Hospitality and Tourism

2021

• Jerez-Jerez, M. J., Melewar, T. C. and Foroudi, P. (2021) The effect of waiters’ occupational identity on employee turnover within the context of Michelin-starred restaurants. Journal of Hospitality and Tourism Research.
• Jerez-Jerez, M. J., Melewar, T. C. and Foroudi, P. (2021) Exploring waiters’ occupational identity and turnover intention: a qualitative study focusing on Michelin- starred restaurants in London. Journal of Hospitality and Tourism Management, 47 (1). pp. 22-34.

2020

• Jerez-Jerez, M. J. and Melewar, T. C. (2020) The consequence of waiters’ professional identity on passion for work and its effects on employee turnover: a qualitative approach. Qualitative Market Research: An International Journal, 23 (4). pp. 767-795.

Book

• Jerez-Jerez, M. J. and Foroudi, P. (2024) Entrepreneurial Innovation in International Business Tourism. London:

Contributions to Books

• Jerez-Jerez, M. J. (2024). Changing Government Attitudes: Development and Management of New Knowledge on Security and Safety in Tourism. In Jerez-Jerez, M. J. and Foroudi, P. (2024) Entrepreneurial Innovation in International Business Tourism. London: Routledge
• Jerez-Jerez, M. J., Marvi, R., Foroudi, P. and Jin, Z. (2022). History of customer engagement; past, present, and future of customer engagement In P. Foroudi & C. Dennis (Eds.), Building corporate identity, image, and reputation in digital era (1 ed.). London: Routledge.
• Jerez-Jerez, M. J. (2020). Corporate brand stakeholders’ communication and internal stakeholders. In P. Foroudi, B. Nguyen & T. C. Melewar, Stakeholder Communication for Corporate Branding, Identity and Reputation. London: Routledge.
• Jerez-Jerez, M. J. (2020). Digital Transformation and Corporate Branding: Opportunities and Challenges for Identity and Reputation Management. In P. Foroudi, In the digital age, corporate brands face ethical challenges. London: Routledge.
• Jerez-Jerez, M. J. (2020). Multicultural Identity. In P. Foroudi, & M. Palazzo (Eds.), Sustainable Branding. London: Routledge.
• Jerez-Jerez, M. J. (2020). Employee Occupational Identity. In Melewar T.C., Dennis, C. & P. Foroudi (Eds.), Building corporate identity, image and reputation in digital era (1 ed.). London: Routledge.

Conference Papers

• Jerez-Jerez, M.J. (2024). The impact of Dark Kitchens on Local Community, 4^th International Conference on Tourism Management and Hospitality, 01-03 March, Vienna, Austria.
• Jerez-Jerez, M.J. (2024). A ÌìÃÀ´«Ã½ of Employee Attitudes Towards AI, its Effect on Sustainable Development Goals and Non-Financial Performance in Independent Hotels, Council for Hospitality Management Education (CHME) 21-23 May, Leeds, UK.
• Jerez-Jerez, M.J. and Foroudi, P. (2020). Individual and corporate brand: Moderated mediation model of illusion, butterfly effect, and aesthetic stimuli communication, International conference of Marketing, Strategy, and Policy (MSP), 10-11 December, Virtual Conference.
• Jerez-Jerez, M.J. and Foroudi, P. (2020). Dark Kitchens: Individual and corporate brand - Moderated mediation model of illusion, butterfly effect, and aesthetic stimuli communication, International Conference on Tourism (ICOT), 17-18 September, Virtual Conference.
• Jerez-Jerez, M.J., Melewar, T.C., Foroudi, P. and Stylidis, D. (2018). The effect of waiters’ occupational identity on work engagement and its impact on employee turnover: a research study in the environment of Michelin-starred restaurants in London, The International Corporate Identity Group (ICIG), 6-7 June, Gozd Martuljek, Slovenia.
• Jerez-Jerez, M.J., Melewar, T.C., Foroudi, P. and Stylidis, D. (2018). The influence of waiters’ occupational identity on work engagement and its impact on employee turnover: A study in the context of Michelin-starred restaurants in London, 13th Global Brand Conference (GBC), 2-4 May, Northumbria Business School, Newcastle, UK.
• Jerez-Jerez, M.J., Melewar, T.C., Foroudi, P. and Stylidis, D. (2018). The consequence of waiters’ occupational identity on work engagement and its effect on employee turnover: A research in the setting of Michelin-starred restaurants in London, Marketing, Strategy, and Policy (MSP), 9-11 April, Newcastle Business School, London, UK.
• Jerez-Jerez, M.J., Melewar, T.C., Foroudi, P. and Stylidis, D. (2018). Exploration of waiters’ occupational identity: A study of the perception of waiters in the context of Michelin- starred restaurants in London, Academy International Business Conference (MBA), 6-8 April, Brunel ÌìÃÀ´«Ã½, UK.
• Jerez-Jerez, M.J, Melewar, T.C. and Foroudi, P. (2017). ÌìÃÀ´«Ã½ of waiter’s occupational identity (WOI): Literature review and conceptual model, 10th Annual Conference of the EuroMed Academy of Business (EMAB), 13th-15th September, Rome, Italy.
• Jerez-Jerez, M.J, Melewar, T.C., and Foroudi, P. (2017). ÌìÃÀ´«Ã½ of waiter’s occupational identity (WOI): Literature review and conceptual model, 50th Academy of Marketing Conference (AM), 3-6 July, Hull ÌìÃÀ´«Ã½ Business School, UK.
• Jerez-Jerez, M.J., Melewar, T.C. and Foroudi, P. (2017). ÌìÃÀ´«Ã½ of waiter’s occupational identity (WOI): Literature review and conceptual model, Research Students’ Summer Conference (RSSC), 28-29 June, Middlesex ÌìÃÀ´«Ã½, UK.
• Jerez-Jerez, M.J., Melewar, T.C. and Foroudi, P. (2017). An investigation of waiters’ occupational identity: A study of the insight of employees in the context of London hotels with Michelin-starred restaurants, 22nd International Conference on Corporate and Marketing Communications (CMC2017), 4th and 5th May, ÌìÃÀ´«Ã½ of Zaragoza.

Contact Details

• T: 44 (0)1582 743759
• E: Maria.jerezjerez@beds.ac.uk