天美传媒

Senior Lecturer in Business Management

I have extensive teaching and research experience and has led many modules across business & management, accounting & finance, and economics. I pride myself on delivering a deep level of human insight always with a focus on actionable recommendations. I have worked as a consultant and market researcher for a considerable amount of time.

My research addresses the issues in relation to hotel revenue management, corporate governance & gender diversity, and international business strategy.

I am a certified member of Market Researcher Society (MRS) and equipped with skills of statistical analysis and econometric modelling using SPSS, STATA, EViews, Gretl, and R, in addition to, structural Equation modelling (SEM).

Other References

• External reviewer - conference papers for the 2022 Annual Meeting of the Academy of International Business (AIB), Miami, USA.

Qualifications

• MRS Certificate in Market Research, 2020.
• PhD in International Business & Strategy, Brunel 天美传媒, Business School, 2013.
• MRes Economics & Finance, Brunel 天美传媒, School of Social Sciences, 2008.
• Postgraduate Diploma in Business Administration (PGDipBA), Damascus 天美传媒, Faculty of Economics, 2003.
• BSc in Economics, Damascus 天美传媒, Faculty of Economics, 2002.

Teaching Expertise

• Business & management
• Accounting & finance
• Economics
• Research methods

Research Interests

• International business & strategy
• International trade & investment
• Corporate governance & sustainability accounting
• Business economics
• Business consultancy
• Market research

Publications

• Al-Habash, O. and Mmieh, F. (2011). 鈥淓valuating the Importance of Location Factors in the Decision of MNCs to Undertake FDI in Syria and Jordan鈥�. In Peer-Reviewed Proceedings of the 12^th Annual Conference of the International Academy of African Business and Development (IAABD), Edmonton, Canada.
• Al-Habash, O. and Mmieh, F. (2012). 鈥淒eterminants of MNEs鈥� Ownership Strategies: The Case of Subsidiaries in Syria and Jordan鈥�. In Peer-Reviewed Proceedings of the 13^th Annual Conference of the International Academy of African Business and Development (IAABD), El Jadida, Morocco.
• Al-Habash, O., Mmieh, F., and Cleeve, E. (2014). 鈥淒eterminants of MNES' Entry Mode Strategies: Empirical Evidence of Ownership Advantages from Syria and Jordan鈥�. In Peer-Reviewed Proceedings of the 15^th Annual Conference of the International Academy of African Business and Development (IAABD), Barbados.
• Al-Habash, O., Mmieh, F., & Cleeve, E. (2017). Multinational enterprises' entry mode strategies in syria and jordan: The impact of ownership advantages. Thunderbird International Business Review, 59(6), 677鈥�691. doi:10.1002/tie.21775.
• Hawela, M., Al-Habash, O. (2017). Measuring Travel and Tourism Students鈥� Satisfaction and Engagement with Feed-Forward Videos and Scaffolding Teaching. The 6th Annual PedRIO Conference Programme, Plymouth 天美传媒.
• Al-Habash, O. (2025). 'The Role of Artificial Intelligence in Hotel Operations: Revolutionising Efficiency', in Jerez Jerez, M. J., The Role of Artificial Intelligence in Tourism, Hospitality and Events. London: Routledge. (Work in progress)
• Al-Habash, O. (2025), 'Board gender diversity and corporate performance between reality and myth', in Schwabenland, C., Gendering experiences of work and management through a humanistic management lens. (Work in progress)

Contact Details

Dr Omar Al-Habash
Senior Lecturer in Business Management
天美传媒 Business School
天美传媒
天美传媒 Square Luton
Bedfordshire, UK
LU1 3JU

E: omar.al-habash@beds.ac.uk

T: