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Why choose the School of Aviation, Marketing and Tourism


This course scored over 90% in most of the questions in the 2023 National Student Survey, with 100% satisfaction for intellectual stimulation and useful for the future.

Situated close to industry-relevant employment opportunities with London Luton Airport on the doorstep as well as TUI, Easyjet, and leading hotel brands such as Hilton, Ibis and Marriott.

Option of a year-long placement, giving you industry experience and the chance to boost our future employability.

About the course

This comprehensive course combines business and international tourism with a specialism in hospitality, preparing you for management roles in this rapidly growing sector. You unpack the complex nature of 21st-century tourism, while learning the ethics of managing a business, in a curriculum that covers cultural tourism, heritage management, marketing, international operations and sustainable development. There is also a focus on developing your practical skills, applying what you have learnt to real-life scenarios.

Industry links

Association for Tourism in Higher Education Accredited degree

The ÌìÃÀ´«Ã½ is a member of the Association for Tourism in Higher Education (ATHE), the subject association for tourism in higher education in the UK. It represents universities that are leading providers of tourism programmes.

Facilities and specialist equipment

  • Access to the Oracle hospitality management programme
  • Our simulation software ‘Simulate’ allows you to take control of your own airline and gain key insights into airline management
  • Access to Harvard Business Publishing’s international learning resources, providing immersive simulation software to aid your learning such as Semrush (Marketing), Sage and Refinitiv Workspace
  • You gain competencies in key digital skills such as Excel through SIMnet, our Microsoft Office training platform.
  • Excellent Learning Resources Centre with an extensive library, giving you access to a wide range of academic and industry knowledge including e-journals, e-books and information databases as well as traditional printed books

Your student experience

Take advantage of local industry-relevant employment opportunities such as London Luton Airport, TUI, EasyJet, Luton Hoo Hotel, and leading hotel brands such as Hilton, Ibis and Marriott.

Benefit from our Aviation Job Fair, attended by airlines and airports, providing opportunities to explore further employment or internships.

Attend talks from international tourism professionals from across the world, broadening your understanding of what is possible in the field. Recent speakers have had influential positions at EGL Tours, Enterprise Rent-a-car, London Luton Airport, Wizz Air, and the Cuban Tourist Board.

Field trips are organised in conjunction with the Student Union’s Tourism and Aviation Society and may include visits to London Luton Airport, TUI, Olympic Park and the World Travel Market.

with Professional Practice Year

This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits. You gain practical experience and build your CV, as well as being a great opportunity to sample a profession and network with potential future employers.

There is no tuition fee for the placement year enabling you to gain an extra year of experience for free.

*Only available to UK/EU students.

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with Foundation Year

A Degree with a Foundation Year gives you guaranteed entry to an Undergraduate course.

Whether you’re returning to learning and require additional help and support to up-skill, or if you didn’t quite meet the grades to pursue an Undergraduate course, our Degrees with Foundation Year provide a fantastic entry route for you to work towards a degree level qualification.

With our guidance and support you’ll get up to speed within one year, and will be ready to seamlessly progress on to undergraduate study at Bedfordshire.

The Foundation Year provides an opportunity to build up your academic writing skills and numeracy, and will also cover a range of subject specific content to fully prepare you for entry to an Undergraduate degree.

This is an integrated four-year degree, with the foundation year as a key part of the course. You will need to successfully complete the Foundation Year to progress on to the first year of your bachelor’s degree.

Why study a degree with a Foundation Year?

  • Broad-based yet enough depth to give you credible vocational skills
  • Coverage of a variety of areas typically delivered by an expert in this area
  • Gain an understanding of a subject before choosing which route you wish to specialise in
  • Great introduction to further study, and guaranteed progression on to one of our Undergraduate degrees

The degrees offering a Foundation Year provide excellent preparation for your future studies.

During your Foundation Year you will get the opportunity to talk to tutors about your degree study and future career aspirations, and receive guidance on the most appropriate Undergraduate course to help you achieve this; providing you meet the entry requirements and pass the Foundation Year.

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What will you study?


ÌìÃÀ´«Ã½ing our International Tourism with Hospitality Management BSc (Hons) will give you a critical understanding of the hospitality industry, global tourism and business. From a business perspective, you will gain an understanding of tourism and hospitality operations - its impact and current issues - and how to manage this sustainably in our Sustainable Business in Tourism and Hospitality unit. More interestingly, you will explore the complexity of Cultural Tourism and Heritage Management and how the international demand for this sector can have both positive and negative effects on attractions and destinations. In areas of business, you will be equipped with the skills for Strategic Business Planning where you will learn of key elements of financial management, discover benefits of technology such as metrics and data analytics, and how this supports growth and support decision making. To help with this, our unit in Applied Numeracy for Business will give you the confidence to develop the mathematical and numerical skills used for decision making and problem solving for businesses.

Similarly, you will also develop your understanding of the role of marketing in travel and tourism industries in our Marketing and Digital Transformation in Travel and Tourism unit. Here, you will learn of key marketing principles as well as how to design and implement marketing plans. Moreover, people-skills are just as important to have in the airline industry, and this is where our Managing People in Tourism and Aviation unit will develop your leadership, management, teamwork and people-management skills. You will also learn how this interacts with development and hotels in our Managing Sustainability in the Hospitality Sector unit. To add to this, you will be equipped with the strategies and skills to manage International Hospitality Operations based on case studies and current issues in the field. This closely links to our Managing Service in the Hospitality Sector unit where you will apply theories on service quality to resolve challenges and manage people and performance in a dynamic hospitality or service environment.

With a reflective approach, you will then build on your professional development in our Hospitality Management in Practice unit. More importantly, you will also consider Contemporary Issues in the Hospitality Industry from major concerns such as modern-day slavery and child labour to useful skills such as menu engineering and Airbnb hospitality. Aside from this, our range of optional units include introducing you to the principles and norms of Employment Law; developing your awareness around Contingency Planning and Crisis Management; and learning to enhance and create experiences in our Managing the Experience Economy unit. Additionally, you can choose to gain a critical perspective of Management and Leadership theories; consider the negative implications on unethical practices in business in our Business Ethics and Corporate Social Responsibility unit; or explore key concepts in entrepreneurship in our Entrepreneurship and Business Excellence unit.

Finally, you will conduct a thorough piece of academic research and/or a practical project using a range of tools and approaches in our Business Project unit. To support you with this, our unit in Data and Research Methods for Business will provide you with the knowledge and skills to conduct research and analyse data in a business context. Furthermore, you will also have the opportunity to undertake a Professional Practice Year (Tourism and Aviation) for you to gain career-related experience. To prepare you for this, our unit in Beginning your Professional Business Journey will help to ease your transition into the workplace and provide an insight into professional business environments.

How will you be assessed?


In line with the Business School's commitment to practice-based education a large part of the assessment will relate to your demonstration of your ability to synthesise class room learning with real life scenarios within the international tourism and hospitality industry. We will want to see that you understand the theory and have developed critical thinking skills which help you evaluate the relevance of what you have learned. To assess this range of integration of theory and skills into sound practice we use a range of methods. You will be expected to complete one or two assessments per unit which depends on the number of credits allocated to the unit. You will encounter many different kinds of assessment methods for example: written exams written assignments portfolios reports individual or group oral presentations and practical skills assessment. All of which will enable you to gain valuable experience to use within the workplace.

Careers


This course can open up a wide range of career paths in the tourism and hospitality industry to suit your particular interest including tourism officer; tour operator; business and conference organiser; customer service manager; accommodation or hotel manager; tour manager; tourist information centre manager; and travel agency manager.

You can also progress to further study at postgraduate level with Bedfordshire’s MSc International Tourism Planning and Management.

Entry Requirements

96 UCAS tariff points including 80 from at least 3 A-levels or equivalent

Entry Requirements

96 UCAS tariff points including 80 from at least 3 A-levels or equivalent96 UCAS tariff points including 80 from at least 3 A-levels or equivalent

Entry Requirements

48 UCAS tariff points including 32 from at least 1 A-level or equivalent

Entry Requirements

48 UCAS tariff points including 32 from at least 1 A-level or equivalent48 UCAS tariff points including 32 from at least 1 A-level or equivalent

Entry Requirements

96 UCAS tariff points including 80 from at least 3 A-levels or equivalent

Fees for this course

UK

The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See

Excellence Scholarships

Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*

» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**

» Other scholarships, bursaries and financial support packages are available

* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.

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International

The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.

There are range of Scholarships available to help support you through your studies with us.

A full list of scholarships can be found here.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

Fees for this course

UK

The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See

Excellence Scholarships

Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*

» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**

» Other scholarships, bursaries and financial support packages are available

* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.

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International

The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.

There are range of Scholarships available to help support you through your studies with us.

A full list of scholarships can be found here.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

Fees for this course

UK

The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See

Excellence Scholarships

Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*

» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**

» Other scholarships, bursaries and financial support packages are available

* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.

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International

The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.

There are range of Scholarships available to help support you through your studies with us.

A full list of scholarships can be found here.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

Fees for this course

UK

The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See

Excellence Scholarships

Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*

» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**

» Other scholarships, bursaries and financial support packages are available

* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.

Ìý

International

The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.

There are range of Scholarships available to help support you through your studies with us.

A full list of scholarships can be found here.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

Fees for this course

UK

The full-time standard undergraduate tuition fee for the Academic Year 2025/26 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See

Excellence Scholarships

Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*

» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**

» Other scholarships, bursaries and financial support packages are available

* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.

Ìý

International

The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.

There are range of Scholarships available to help support you through your studies with us.

A full list of scholarships can be found here.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

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