TIBAM: Proposed research topics for PhD applicants

Tourism

  • Tourism advertising, social marketing, advertising strategies and tourism management
  • Investigating residents and municipality processes of co-creation in destination branding
  • Sustainable tourism development
  • Smart tourism and technology integration
  • Post-pandemic tourism recovery strategies
  • Digital nomadism and remote work tourism
  • Impact of climate change on tourism destinations

International Business

  • Internationalisation, marketing analytics, business analytics
  • Corporate governance, Corporate Social Responsibility (CSR), Environmental, Social, and Governance (ESG)
  • Corporate strategy and geopolitics, networks, political capital
  • IB and entrepreneurship in low/middle-income nations
  • International business & strategy, international trade & investment, corporate governance & sustainability
  • Entrepreneurship among people with disability, entrepreneurship dducation, entrepreneurial ecosystem, entrepreneurship in emerging economies, entrepreneurial internationalization, SME growth, immigrant and nascent entrepreneurship/entrepreneurs, internationalisation of SMEs
  • Business model innovation, entrepreneurial team, entrepreneurial cognition, entrepreneurial growth, women entrepreneurship, pivoting and lean startup
  • Digital transformation in international business
  • Global supply chain resilience

Marketing

  • Social Media, Marketing, Online Brand Community Research, Consumer Behaviour, Branding, Luxury, Netnography, Visual Communication, Aesthetics, Symbolism
  • Digital marketing, AI in marketing
  • Cobranding, corporate brand management, consumer-brand identification/relationship
  • Marketing strategy, international marketing, internationalisation, marketing analytics
  • Influencer marketing and social media trends
  • Data privacy and consumer trust in digital marketing
  • AI and machine learning in personalized marketing
  • Sustainable branding and green marketing
  • Virtual Reality (VR) and Augmented Reality (AR) in marketing campaigns

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