天美传媒

Business and Management Research Institute

BMRI is committed to producing high quality research that is practice-based, relevant to the needs of the business community.

In particular, we focus our efforts on supporting SMEs, in part because SMEs have been identified as a key engine for innovation and job creation and in part because they have received less attention from research communities, as compared with large businesses. For example, although emerging information and communication technologies (ICTs) provide new opportunities for SMEs to innovate and transform their businesses and secure competitive advantages, SMEs are still regarded as being slow to adopt emerging ICTs and less able to gain the maximum benefits from ICT applications.

This particular research focus has been very successful in securing external funding, mainly from the European Commission.听

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