TRIMAR

Past Projects

TRIMAR 2000-2003

On-Line Intelligent Training System for e-Business issues in Internet Marketing for SME's (TRIMAR): Leonardo da Vinci, Luton Business School, UK/00/B/F/PP/129_11. The project was for the development of an "On-Line Intelligent Training System for Internet Marketing by SMEs".

Project objectives:
  1. Investigate the specific needs in Internet marketing of SME employees in the service sector involved in business to consumer e-commerce activities.
  2. Formulate training modules to include technical, strategic and management issues relating to Internet marketing strategies.
  3. Design the structure and categorise for the case database.
  4. Develop case database, self-assessment tool, knowledge base and intelligent training system.
  5. Integrate the database, knowledge base, self assessment tool and intelligent training system on the WWW.
  6. Evaluate the system and disseminate the results.
  7. Translate the training tool into the language of each participating partner.

Contact Information

Ms Roisin Mullins
E: r.mullins@lamp.ac.uk
Prof Yanqing Duan
E: yanqing.duan@beds.ac.uk

telephone

天美传媒 switchboard
During office hours
(Monday-Friday 08:30-17:00)
+44 (0)1234 400 400

Outside office hours
(Campus Watch)
+44 (0)1582 74 39 89

email

Admissions
admission@beds.ac.uk

International office
international@beds.ac.uk

Student support
sid@beds.ac.uk

Registration
sid@beds.ac.uk

social media