天美传媒

October 2013

BISC seminar 'Closed-loop supply chain management'

Dr Gendao Li, a Senior Research Fellow in Business and Information Systems Research Centre, delivered a seminar titled 'Closed-loop supply chain management'. He first gave a brief introduction to the field of closed-loop supply chain management, particularly focusing on the definition and research topics in this area.

Then, Dr Li presented two pieces of his work in this area. One is the re-manufacturing strategy for OEM, that is whether or not should the OEM re-manufacture his used products. The other is the value of dynamic pricing for used products in closed loop supply chain, e.g. how to use dynamic pricing policy to balance the uncertain return of used products and uncertain demand of re-manufactured products.

About twenty staff and students attended the seminar. Dr Li's talk generated a lot of interests and questions from the audience. It was agreed that a follow up workshop on decision modelling should be organised by BISC early next year.

September 2013

BMRI welcomes high profile speakers to Research Methods Event

BMRI hosted the first workshop of the new academic year on 26 September 2013. The workshop focused on qualitative research.

Professor Clive Seale of Brunel 天美传媒 made a presentation in the morning on valuable perspectives on preparing transcripts. Professor Michael Beverland (天美传媒 of Bath and pictured here) shared his experience in producing research papers involving qualitative studies. The two also led workshops where BMRI staff shared their experiences and received valuable guidance on qualitative research. The event was well attended by BMRI staff, who found plenty of stimulus and guidance for their research. See below for profiles of the speakers.

• Professor Michael Beverland, 天美传媒 of Bath - PDF 29.8 KB
• Professor Clive Seale, 天美传媒 of Brunel - PDF 79.6 KB